by Jeff Slater | Jan 12, 2021 | Branding Issues, Marketing People
A guest blog by Rob Levinson, a personal brand expert. In 2012, while presenting a spirited TED talk, Jeff Bezos famously said, “Your brand is what other people say about you when you’re not in the room.” Nine years later that statement is truer than ever....
by Jeff Slater | Jan 10, 2021 | Foodpreneurs
Now is time to seed the tahini moment. Amy Zitelman and her two sisters, Shelby, and Jackie are co-owners of Philadelphia-based Soom Foods, AKA the “Soom Sisters.” They all knew what tahini was growing up eating hummus in Philadelphia. But who would have...
by Jeff Slater | Jan 7, 2021 | Interesting Brands
If I have learned anything about marketing since 1975, it is that if you want to suck at marketing, be boring. Boring marketing content is like giving your customer Ambien and expecting them to pay attention. Zzzzz. How can you avoid this fate? The company whose...
