by Jeff Slater | Apr 13, 2021 | Foodpreneurs, Interesting Brands
I never heard of MrBeast. How about you? I learned about him listening to one of my favorite podcasts – After Hours with Youngme Moon and her colleagues who teach at Harvard. Youngme wrote one of my favorite marketing books, Different. MrBeast has created a...
by Jeff Slater | Apr 11, 2021 | Branding Issues, Marketing Advice
Christopher Penn, accomplished marketing thought leader and speaker, mentioned a cool idea in a recent newsletter. Say hello to the first, best, only test. He mentioned that he learned the idea when he worked with a national agency called SHIFT Communications and its...
by Jeff Slater | Apr 8, 2021 | Marketing Advice, Personal Stories
At times I provoke trouble – sort of marketing provocateur. I enjoy being the one saying – hey, can we talk about the elephant in the room? I’m not talking about getting into trouble, but if I am in a meeting, I like to take a step back and ask, why are we doing...
