by Jeff Slater | Apr 6, 2021 | Marketing Advice
The upside-down ketchup bottle earned its inventor, Paul Brown, $13 million. With over 111 prototypes and many drained credit cards, he persisted and changed the way people consume ketchup and other condiments. He thought about the challenge from a new perspective....
by Jeff Slater | Apr 4, 2021 | Marketing Advice, Marketing Start Ups
Somewhere around 1995, I spent a million dollars to create a website. Psychologists call this an escalation of commitment. My mother would have called it meshuggeneh. (Yiddish for crazy) In hindsight, I must have snapped – and not into a Slim Jim. In the 1990s,...
by Jeff Slater | Apr 1, 2021 | Marketing Advice
Well, companies need more of the correct type of meetings. Of course, companies hold too many meetings. But the type of meeting I’m talking about is the pre-meeting before your company is about to pitch a prospective client or to present important findings a d...
