by Jeff Slater | May 6, 2021 | Marketing Advice
A guest post about purpose-driven business by Douglas Spencer, President of Spencer Brenneman, a messaging master. A purpose-driven company. For years, a company’s purpose meant increasing shareholder value, displacing competitors, increasing margins, and improving...
by Jeff Slater | May 4, 2021 | Marketing Advice
This is a guest post by Kerri Roe who I met on a LunchClub call last month. She has expertise in coaching and focuses on igniting potential. In this post, she gives some sage advice for a new manager. Have you ever thought of what you would tell your younger self to...
by Jeff Slater | May 2, 2021 | Marketing Advice, Personal Stories
In a recent negotiation over fees with a food-industry client, I spent most of my time asking questions and probing for information about budget, authority, and needs. I avoided giving an ultimatum and turned the negotiation into more of an information-gathering...
