by Jeff Slater | May 20, 2021 | Marketing Advice
This is a guest blog from Dean Waye, the Chief Technology Officer (CTO) Ghostwriter at ctowriter.com. For Marketers, the CTO or Chief Technology Officer from your company can be a highly effective messenger to put in front of a prospective customer, a webinar...
by Jeff Slater | May 18, 2021 | Branding Issues, Foodpreneurs
This is a guest post by Pat Merrill who has more than 30 years of experience doing wine package evaluation and market research in the wine industry. He and I worked together on both domestic and international wine packaging projects when I worked at Nomacorc. What...
by Jeff Slater | May 16, 2021 | Branding Issues
“I know I need some marketing, but truthfully, I’m not sure what the difference is between branding and advertising. These words all seem to blur together.” I was a bit taken aback by the question from a CEO who reached out to me to help with some...
