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Your Customer’s Mindset – It’s Complicated

Your Customer’s Mindset – It’s Complicated

by Jeff Slater | Jun 15, 2021 | Marketing Advice

A guest post by Megan Hudson on The Marketing Sage about customers and their mindset “Think like a customer.” – Paul Gillin The modern age of commerce is known among businesses as the ‘age of experience.’ The advancement of digital...
Are You A Student of Your Client’s Problems?

Are You A Student of Your Client’s Problems?

by Jeff Slater | Jun 13, 2021 | Marketing Advice

Louise was a different kind of salesperson because she was always a student of her client’s problems looking for scraps of data to help her understand the client’s challenges. She never quit but, it was her methodical approach to empathizing that helped her become...
What’s a Zillenial and How Do I Market To Them?

What’s a Zillenial and How Do I Market To Them?

by Jeff Slater | Jun 10, 2021 | Marketing Advice

This is a guest post by Amanda Winstead, a Zillenial who can’t be reached via cable ads. The sound of infomercials and commercial jingles brings a rush of nostalgia to my mind. “Only five payments of $39.99!”, “The best part of waking up…”, “Like a good...
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