by Jeff Slater | Jun 22, 2021 | Marketing Advice
When James interviewed for a senior sales leadership position, the COO commented, “you aren’t from our industry; why would I want to hire you as an outsider?” James replied, …”you should hire me because I’m NOT from your...
by Jeff Slater | Jun 20, 2021 | Branding Issues, Marketing Advice
Do you know the story of the significant object experiment? A quasi-anthropological experiment was conducted. Their hypothesis was that narrative transforms insignificant objects into significant ones.” Significant Objects is the brainchild of journalist Rob Walker,...
by Jeff Slater | Jun 17, 2021 | Marketing Advice
This is a guest post by David Lukić is an information privacy, security, and compliance consultant at IDstrong.com. Phishing is the most common cyberattack today. It is a process by which cybercriminals obtain sensitive information for unsuspecting victims by sending...
