by Jeff Slater | Jul 11, 2021 | Marketing People
My friend Chris Nunes is an extraordinary branding and visual strategist. Through our work together and our friendship, he has helped me become a better marketing strategist and more deeply understand the power of branding supported by stunning packaging design. His...
by Jeff Slater | Jul 8, 2021 | Branding Issues
When should you consider logo transformation? Are you stuck with a logo legacy that is static and can’t evolve? A logo encapsulates the visual essence of your brand promise in an image. But what happens when that image no longer represents where your brand is...
by Jeff Slater | Jul 4, 2021 | Marketing Books
Laughing at Disruption “Being laughed at is the currency of innovation” Tendayi Viki When I shared a truly disruptive idea with a wine industry friend several months ago, this experienced industry executive told me, “That will never work.” The...
