by Jeff Slater | Jun 15, 2025 | Foodpreneurs, Marketing Advice
How Chomps Took a Bite Out of the Slim Jim’s Market by Taking the Opposite Approach. When I was VP of Marketing at GoodMark Foods in the 90s, we were the company that owned Slim Jim. I thought we owned portable protein space—shelf-stable meat snacks with an...
by Jeff Slater | Jun 8, 2025 | Foodpreneurs, Marketing Advice
Launching a food brand is ridiculously difficult. In the beginning, you have all the jobs and all the things to do. And for newbies, it is a frightening array of acronyms and challenges. Energy radiates from startup food founders—the kind that comes from passion,...
by Jeff Slater | Jun 1, 2025 | Foodpreneurs, Marketing Advice
Churning for Change: How Ashley Vedder’s Dairy-Free Ice Cream Makes a Difference Vedder’s Ice Cream stands out—not just for its indulgent, vegan-friendly flavors but for the heartfelt mission behind the brand. Founded by Ashley Vedder, the company marries...
