by Jeff Slater | Feb 23, 2021 | Marketing Advice
There are two types of brainstorming sessions—one filled with buts and the other rich with ands. A BUT Brainstorming Meeting “That’s a good idea but what happens if…” “We could do what you propose but I think it will fail…” “Maybe we could do that...
by Jeff Slater | Feb 21, 2021 | Marketing Advice, Marketing Books
Martin Lindstrom is a brilliant Danish marketing author and thought leader whose writing and unconventional approach to business inspire me. He is the founder and chairman of Lindstrom Company, a business and culture transformation group, operating across five...
by Jeff Slater | Feb 18, 2021 | Branding Issues
Rebranding is one of the most common topics I hear from businesses struggling with their brand. I like to start with an audit to understand both internal and external perceptions of the brand. This quick research gives me a baseline to understand challenges and...
by Jeff Slater | Feb 16, 2021 | Branding Issues, Marketing Books
A guest post from Minter Dial a leader in branding, leadership, and transformation. We met through LunchClub.ai If I sell shampoo, conditioner, or widgets, do I need to have a bigger purpose? If you’re in marketing, you’ll know how commonplace it is to...
by Jeff Slater | Feb 14, 2021 | Marketing Books
Tim Ferriss knows Oprah. Mark Schaefer does not. What Cumulative Advantage did Tim have, if any? This question sparked my friend Mark to start percolating ideas for his new book called Cumulative Advantage. Tim Ferriss is best known for is his...
