by Jeff Slater | Dec 10, 2020 | Marketing Advice
When I audit a company’s marketing team’s health, I like to do a checkup on seven areas. Like a quick trip to the Urgent Care, I can tell with a few questions about their vitals for success and effectiveness. Does your crucial communication message focus...
by Jeff Slater | Dec 8, 2020 | Marketing Advice, Marketing Start Ups
What if you could rent a college-age grandchild to help you with your computer, minor chores, and a ride to the store? Maybe to keep grannie company at a senior citizen dance? Papa Pals, a Florida-based business, is filling this niche with a gig economy offering that...
by Jeff Slater | Dec 6, 2020 | Interesting Brands, Marketing Advice, Marketing Start Ups
Seeing a problem from an unusual perspective can create a healthy opportunity. For example, how is the nursing shortage shifting the hiring marketplace? Dr. Iman Abuzeid is the co-founder and CEO of Incredible Health, a digital platform that helps streamline the...
by Jeff Slater | Dec 3, 2020 | Foodpreneurs, Marketing Advice
Ray Kroc from McDonald’s was never in the hamburger business – he was in the real estate. Do you know what true business you are in? A recent article in INC Magazine reminded me of how important this idea is for marketers. When Ray Kroc started, he was making a...
by Jeff Slater | Dec 1, 2020 | Marketing Advice
Annarchy reigns. Ann Handley is a content marketing guru who has been in the marketing business for several decades. A terrific writer and expert content creator, she has a lovely newsletter called Annarchy. I recently subscribed to it, and I look forward to its...
