by Jeff Slater | Jan 26, 2021 | Branding Issues, Foodpreneurs
One of my favorite marketing books is by Mark Barden, and Adam Morgan is called Beautiful Constraints. Mark is a partner at a marketing agency called Eat Big Fish, and they focus on challenger brands. This year, they have published a list of brands to watch in 2021....
by Jeff Slater | Jan 24, 2021 | Branding Issues
Strategy comes from the Greek word strategio, which means general – but implies the idea of a general’s wisdom or general’s knowledge. Strategy began as a military framework. A brand strategy needs to be easy to understand and not confused by the jargon....
by Jeff Slater | Jan 21, 2021 | Advertising
This is a guest post from Bhavik Soni, a social media expert based in India, He explains the honeycomb model of social media. The honeycomb model of social media provides marketers with a valuable framework. SMM or social media marketing is an essential part of...
by Jeff Slater | Jan 19, 2021 | Marketing Advice
2020 came and went like thirty-two hurricanes hitting all at once. It destroyed almost everything in its path, but now, it is time to put on the gloves and rebuild in the New Year. And, it is time to start thinking about your 2021 marketing plan. Business owners...
by Jeff Slater | Jan 17, 2021 | Marketing Books
Erich Joachimsthaler tells the story in his new book, The Interaction Field, about transforming brands and businesses. He describes an interaction field that goes beyond selling products or creating a community. In his framework, the best companies are nurturing all...
