by Jeff Slater | Mar 30, 2021 | Branding Issues, Interesting Brands, Marketing Advice
A brand’s promise is a declaration of assurance. Brands must make steadfast promises to build their community, tell their story, and differentiate themselves from the competition. When I’m asked to explain what a brand is, I use the word promise to help...
by Jeff Slater | Mar 28, 2021 | Marketing Advice
When working on strategic planning with my clients, scenario planning can be a powerful tool to help them see the future. You don’t need a crystal ball or to hold a seance. The key is noticing what’s happening in small chunks right in front of your eyes....
by Jeff Slater | Mar 25, 2021 | Marketing Start Ups
This is a guest post from Gia Keasler who writes about attracting startup investors. Do you have a viable idea that you want to turn into a successful business? Do you manage a startup that desperately needs some cash? Although many small business owners often rely on...
by Jeff Slater | Mar 23, 2021 | Interesting Brands, Marketing Advice
The Power of Polarity Thinking How To Create Great Marketing Animated Videos One of the ways I market my consulting business, The Marketing Sage is by using short, animated video. To create these easy-to-assemble animated videos to market your product or service, you...
by Jeff Slater | Mar 21, 2021 | Marketing Books
Adam Grant, who teaches at The University of Pennsylvania, has a new book called Think Again. In the book, he asks why it has become a stigma to change your mind or rethink your approach to a complex problem? Grant explores the idea of rethinking and the power of...
