by Jeff Slater | Mar 4, 2021 | Marketing Start Ups
This is a guest post by Lauren Groff about small business marketing There is nothing easy about trying to get a small business off the ground. Whether promoting new product ideas, trying to make your first round of sales, or even trying to stay afloat, things can...
by Jeff Slater | Mar 2, 2021 | Branding Issues, Interesting Brands
My marketing consulting business, The Marketing Sage, is not McKinsey & Company. I don’t expect anyone who hires me to be confused. But I use this comparison as part of a differentiation dance because I want to clarify who we aren’t. The Marketing Sage...
by Jeff Slater | Feb 28, 2021 | Marketing Advice
A new client presented their organizational chart to me as part of my discovery process. They shared an org chart that was upside down. At this business, the leader served the team. She called it a servant leadership organization where her role wasn’t to lead...
by Jeff Slater | Feb 25, 2021 | Advertising
This is a guest post by Kevin Urrutia It is undeniable that Facebook is a popular social media platform. This explains why businesses use the largest social network to reach their target customers and build awareness. This is where Facebook ads also come in handy....
by Jeff Slater | Feb 23, 2021 | Marketing Advice
There are two types of brainstorming sessions—one filled with buts and the other rich with ands. A BUT Brainstorming Meeting “That’s a good idea but what happens if…” “We could do what you propose but I think it will fail…” “Maybe we could do that...
