by Jeff Slater | May 16, 2021 | Branding Issues
“I know I need some marketing, but truthfully, I’m not sure what the difference is between branding and advertising. These words all seem to blur together.” I was a bit taken aback by the question from a CEO who reached out to me to help with some...
by Jeff Slater | May 13, 2021 | Marketing People, Personal Stories
Last week I reconnected with a friend who I worked with many times over my career. Chris Nunes just recently sold his NY- based packaging design firm and we got the chance to catch up on a range of family and business issues. Although our call got interrupted by a...
by Jeff Slater | May 11, 2021 | Marketing Advice
A guest post by Cam Sivesind is the Senior Content Writer for LeadsRx, a multi-touch attribution platform that helps enterprise marketers improve return on ad spend (ROAS). Cam knows a lot about chatbots. The chatbot software brings a lot to companies to enhance their...
by Jeff Slater | May 9, 2021 | Personal Stories
Last week at Basecamp, a 57 person, Chicago-based software company, they had a bit of a family feud. Their leadership announced that they didn’t want political discussions going on at their office or in company online meetings. As a result, a third of their...
by Jeff Slater | May 6, 2021 | Marketing Advice
A guest post about purpose-driven business by Douglas Spencer, President of Spencer Brenneman, a messaging master. A purpose-driven company. For years, a company’s purpose meant increasing shareholder value, displacing competitors, increasing margins, and improving...
