by Jeff Slater | May 2, 2021 | Marketing Advice, Personal Stories
In a recent negotiation over fees with a food-industry client, I spent most of my time asking questions and probing for information about budget, authority, and needs. I avoided giving an ultimatum and turned the negotiation into more of an information-gathering...
by Jeff Slater | Apr 29, 2021 | Marketing Advice
This is a guest blog on The Marketing Sage by Kenneth Sytian is the CEO of Sytian Productions, one of the leading web design services in the Philippines. Are you thinking about creating an app to support your business? If you are unsure how to kickstart your app...
by Jeff Slater | Apr 27, 2021 | Marketing Advice, Marketing Books
Felix Oberholzer-Gee is a Harvard Business School professor and a co-host on the After-Hours podcast. He is on the left in this picture along with his colleagues Youngme Moon and Mihir A. Desai. Felix’s new book, Better, Simpler Strategy speaks to my inner...
by Jeff Slater | Apr 25, 2021 | Branding Issues
I often work on brand naming projects helping companies create the right new name to communicate their brand’s essence. No one wants a brand name that blends into the wallpaper. Clients typically want a name that dazzles, stuns, and projects an image different...
by Jeff Slater | Apr 22, 2021 | Marketing Advice
Marketers use Net Promotor Scores (NPS) to help them learn one critically important piece of information. Would your customer recommend your product or service? Doe your brand get more net promoters versus detractors? But what is the most critical point in that...
