by Jeff Slater | Jul 18, 2021 | Interesting Brands
What’s the value of a well-crated publicity stunt? Did you see that Brooklyn-based Van Leeuwen, an ice cream maker, introduced a Kraft Mac N Cheese ice cream? This limited edition will be sold nationally for $12 a pint to help celebrate National Macaroni &...
by Jeff Slater | Jul 16, 2021 | Marketing Advice
What happens when you attach a moving and emotional story to an object like a piece of jewelry. It takes on a new meaning as you market those bracelets. What Sarah learned listening to Grandma Jewel and used as a marketing catalyst through stunning storytelling. If...
by Jeff Slater | Jul 15, 2021 | Marketing Advice
Leading the Strategy: As a leader, you set out to create initiatives that fill the gap between where you are and where you want to be. Every decision made is a steppingstone to an end goal, but what is guiding those decisions? That’s where strategy takes shape...
by Jeff Slater | Jul 13, 2021 | Marketing Books
Did you know that in the 1920s, the famed comedian, actor, and director Charlie Chaplin came in twentieth in a Chaplin look-a-like contest? Talk about imposter syndrome! What did poor Charlie think when he couldn’t even be pick as the real Chaplin? Imposter...
by Jeff Slater | Jul 11, 2021 | Marketing People
My friend Chris Nunes is an extraordinary branding and visual strategist. Through our work together and our friendship, he has helped me become a better marketing strategist and more deeply understand the power of branding supported by stunning packaging design. His...
