by Jeff Slater | Apr 21, 2022 | Marketing Advice
Critical privacy updates for iOS users have made DTC marketing on Facebook a challenge, but there are ways to adapt. Facebook has been a core part of many marketers’ online ad strategies. New privacy restrictions are removing the advantage that Facebook used to...
by Jeff Slater | Apr 19, 2022 | Marketing Books
I stopped reading most business and marketing books several years ago as I found that most of them had little to say that was novel or fresh. The authors would repeat the same things with an emphasis on a small insight or would take a nuanced idea and shine a very...
by Jeff Slater | Apr 17, 2022 | Foodpreneurs, Interesting Brands
Fishwife is a sustainably sourced tinned fish that looks remarkably different from your idea of fish in a can. This Los Angeles-based tinned fish company markets sardines from Spain soaked in olive oil and smoked albacore tuna from Northern California. Caroline...
by Jeff Slater | Apr 14, 2022 | Marketing Advice
7 Lead Generation Mistakes You Need to Avoid Lead generation has taken over the digital world lately. So, no matter what industry you’re in, you can always benefit from lessons on lead generation. By raising brand awareness and driving traffic to your site, lead gen...
by Jeff Slater | Apr 12, 2022 | Marketing Advice
Onboarding Matters For Employee Retention How a new employee joins a company from day one is one of the most critical touchpoints. Beyond the interview process, it is their accurate first impression of the culture from the inside, which can dramatically impact...
