by Jeff Slater | Jul 24, 2022 | Personal Stories
How to Prepare as a Guest on a Podcast Many marketers will get invited to be a guest on a podcast. About six weeks ago, I was honored to be interviewed on Flowing East and West: The Perfectly Imperfect Journey. You can also find the interview here on Apple Podcasts....
by Jeff Slater | Jul 21, 2022 | Marketing Advice
How Can You Reinforce Culture for A Distributed Team In your distributed team, reinforcing your core values is vital in getting the proper employee buy-in. As you communicate your core values, you want your team to believe in what your brand represents honestly....
by Jeff Slater | Jul 19, 2022 | Branding Issues
What Does Your Brand Voice Sound Like? What does your brand sound like to customers and prospects? Every marketer who works on a brand must understand and share the brand’s voice and personality with the team. Words, tone, and personality communicate a brand...
by Jeff Slater | Jul 17, 2022 | Branding Issues
Some Strangely Sound Marketing Ideas I have always been an avid reader. There was a period when I devoured fiction for years, especially the work of Southern female authors like Harper Lee, Anne Tyler, and Lee Smith. Then, I did a deep dive into non-fiction consuming...
by Jeff Slater | Jul 14, 2022 | Advertising
What can marketers do as third-party cookies go away? In recent years, the advertising technology tools utilized to improve ad relevance have exceeded their original intent by exploiting user data and compromising privacy. In response, Google has declared the end of...
