by Jeff Slater | Sep 20, 2022 | Marketing Advice
I am lucky. My work requires an Internet connection and quiet. An office no longer serves any need for me, although, at times, I have been invited to attend a few in-person meetings and it is fun to meet in humans in real life again. It seems to me the options today...
by Jeff Slater | Sep 18, 2022 | Branding Issues
Your company or brand name is often the cornerstone of your marketing. In a word or two, it tells your story. It evokes a feeling. Along with a tagline connected to the name, it may be the most powerful way you explain in under a few seconds who you are and what you...
by Jeff Slater | Sep 14, 2022 | Personal Stories
Ikigai is a Japanese term for your life’s purpose. A Personal Reflection. As a child, I derived enormous joy and satisfaction when I completed my homework. There was something about not having a responsibility hanging over me. Although I was a good student, the...
by Jeff Slater | Sep 11, 2022 | Foodpreneurs, Interesting Brands
Create a future without food waste, one scrap at a time. The Dirty Challenge When Matt, the founder of CompostNow, first entered the world of composting in 2011, his vision was to make it easier for people to reduce their food waste and build healthy soil....
by Jeff Slater | Sep 8, 2022 | Branding Issues
The magnetic pull is hard to resist when a brand emotionally connects to a group with shared interests. Connection to a sports team, a community of writers, or big band jazz-loving consumers can help define who your brand serves. The power of belonging is especially...
