by Jeff Slater | Oct 7, 2012 | Marketing Advice
How do you set prices for your products? Do you try and determine what the market will allow, do you base it off of your cost or do you use pricing as part of our branding and positioning strategy? The price of stuff is all over the place. At times pricing is so...
by Jeff Slater | Oct 4, 2012 | Uncategorized
Light bulbs don’t really illuminate above the head of geniuses when they have an epiphany. But where does innovation come from? How and where do the groundbreaking ideas in the arts, science and business come from? How can you have a fertile space for ideas to...
by Jeff Slater | Sep 30, 2012 | Uncategorized
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has...
by Jeff Slater | Sep 26, 2012 | Uncategorized
Jeff, please introduce yourself.My name is Jeff and I am a chicken-aholic. Hello Jeff.Beasley’s Honey & Chicken in Raleigh, North CarolinaI don’t mean to rustle anyone’s feathers but I will admit to loving all things chicken. Saute, broiled, baked,...
by Jeff Slater | Sep 23, 2012 | Uncategorized
Packaging is one of those areas of marketing that is so important, I’m surprised that it so poorly leveraged by so many businesses. It tells your story on the shelf or as you introduce your services to potential customers. It’s like the clothes you wear to your...
