by Jeff Slater | Oct 28, 2012 | Uncategorized
Everyone is special at something. At least that is what my mother always tells me. We are #1Marketing your “oneness” is a fine art and well-practiced technique for communicating that you are the best at what you do. But not everyone can be the most popular wine,...
by Jeff Slater | Oct 23, 2012 | Uncategorized
During the last 30 years, I have hired dozens of agencies on retainer or for marketing projects. From advertising, promotions, events, research, packaging, direct mail/lead generation and beyond. My approach may be a bit unconventional but it has worked extremely well...
by Jeff Slater | Oct 19, 2012 | Uncategorized
The Political Playground (this looks painful)What can marketers learn from politicians?I am a political junkie. I don’t watch sports but prefer the back and forth of politics instead. I think the part that intrigues me beyond the policy issues is watching personal...
by Jeff Slater | Oct 14, 2012 | Uncategorized
Where do new ideas intersect? New business models can be fascinating when different paths intersect. Innovation Street meets New Idea Boulevard.Take the idea of a magazine subscription that comes monthly and marry it to home delivery of videos. You get...
by Jeff Slater | Oct 12, 2012 | Uncategorized
Sketch of George GinsbergArtist UnknownMy grandfather was watched over by angels. He was a natural story teller who had a remarkable life. I was always convinced that he had many guardian angels watching over him as he boarded a boat from Leningrad to America in...
