About Me

About Me

Ra El, Sarah, Fanny and Jeff Thank you for reading my blog MomentSlater. I’m honored that you would spend some time with my ideas and observations. I focus on topics that unravel the mysteries of marketing. My blog concentrates on...
Goals versus Directions

Goals versus Directions

Are you setting goals for your small to mid-sized business or a direction?Goals are very specific metrics that tell you that by a certain time period you will achieve well-designed things.  A certain number of clients, a specific amount of revenue or a profit...
Marketing Promises

Marketing Promises

It is a funny thing how marketing is something every business needs but you don’t really want it to be seen. Marketing is like the fuel in your car. It gives you the energy needed to move forward but who wants to focus on the gasoline?Local car deals allow their...
Sweet Endorsements

Sweet Endorsements

Almost thirty years ago my wife and I were featured in a series of testimonial ads by Nestle. We represented the small businesses segment that used Nestlé’s chocolate products because of quality, taste and performance. Our product, Rachel’s Brownies used both...

Taking the Plunge

 My youngest daughter decided to start her own food catering and cooking class business last week. Her love of food and desire to be her own boss has motivated her to get up on the diving board and jump in feet first.I could not be prouder. Now I get to offer my...