by Jeff Slater | Jul 22, 2013 | Uncategorized
Kirsta Tippet- On Being I love to learn from new people with very different backgrounds than me. I read plenty of marketing books like most marketing professionals but I prefer to get new ideas or views from those who aren’t thinking about business or marketing –...
by Jeff Slater | Jul 18, 2013 | Uncategorized
The Original Wooly Willy and his magnetic personality Often marketer create events to bring prospective customers together. They can range from more academic-style presentations to more relax party like atmospheres. One thing I have found is that to achieve...
by Jeff Slater | Jul 15, 2013 | Marketing Books, Uncategorized
How often each day are you taking from others without reciprocating? Or, are you in constant mode of giving help 24/7? Adam Grant’s brilliant new book called Give and Take is an exceptional well researched book outlining the way that being a giver can influence your...
by Jeff Slater | Jul 11, 2013 | Uncategorized
Hey, it is nice to meet you, what do you do? How do you describe it in a quick and easy to repeat phrase. Call it an elevator pitch if you like but it is a quintessential marketing need for both individuals and businesses. Recently I spoke with several small...
by Jeff Slater | Jul 7, 2013 | Uncategorized
Entrepreneurs spend a lot of time thinking about how to raise capital to get their business off the ground. But is enough focus spent on the business model itself- the form by which the business is defined and structured?A business model explains how a...
