by Jeff Slater | Jun 20, 2013 | Uncategorized
Winestars….the next big thing?CONNECTIONS Recently the wine cork company I work for, Nomacorc sponsored an event at a wine fair called WineStars. Based on a TV show in the UK called Dragon’s Den (similar to Shark Tank), Winestars is an...
by Jeff Slater | Jun 17, 2013 | Uncategorized
TreasureRemember when you first discovered a new product that no one else heard of and you got to share your new found treasure? It was so exciting that you couldn’t wait to tell your friends and family. Look what I found! This product is amazing and by...
by Jeff Slater | Jun 13, 2013 | Uncategorized
Where is there a market opportunity for a new product or service? Usually it is in an unmet gap in your marketplace that no one is adequately serving. Often it comes at an inflection point if you are paying attention. Gaps are those thin openings where...
by Jeff Slater | Jun 10, 2013 | Uncategorized
Great marketing is never about a product. It is about the moment when you have an experience using the product.Frustrating MomentsMoments LaterA Kodak moment was about a very special thousandth of a second when you and your family were captured forever on film...
by Jeff Slater | Jun 6, 2013 | Uncategorized
In my teenage years, I started to shift my heroes from sports figures like Tom Seaver, Joe Namath and Sandy Koufax to the musical genius Frank Zappa. I think it was my first true awareness of marketing as I knew he was doing something differently. I could always...
