by Jeff Slater | Aug 8, 2013 | Uncategorized
Imagine you are asked to help invent a new product. You have a brief that describes what the product should do, what it should cost and roughly how it might look. What do you do next?At IDEO, the west coast design firm they would probably throw away the brief.In the...
by Jeff Slater | Aug 5, 2013 | Marketing Advice
Tom Friedman wrote about the sharing economy recently in his New York Times column profiling AirBnB. They are a company that helps connects travelers who don’t want to pay for an expensive hotel room and instead are matched with people willing to rent out a room...
by Jeff Slater | Aug 1, 2013 | Uncategorized
Jay Baer, a marketing expert has written a thoughtful book called YOUTILITY that articulates a clear and simple approach to marketing in the twenty first century. His clarion call is HELP not HYPE. The subtext is easy to digest for smart marketing...
by Jeff Slater | Jul 29, 2013 | Marketing Advice
Imagine a restaurant where you buy tickets in advance like you do for a sporting event, a concert or an airplane flight? The price varies based on when you want to eat. I recently learned about Next Restaurant in Chicago that is the brain child of famed chef Grant...
by Jeff Slater | Jul 25, 2013 | Uncategorized
What happens when you take away something at the core of business? Can you imagine a fast food restaurant without food? A carpet store that doesn’t sell carpet? How about a beauty parlor that doesn’t cut hair? Drybar is a hair salon whose tag line is no...
