by Jeff Slater | Mar 12, 2014 | Uncategorized
New products need to have their marketing baked into their product. The story of a brand can’t be added on like icing on a cake. It isn’t an afterthought. It is part of the definition of why this product is different.My colleague Olav, from the Netherlands...
by Jeff Slater | Mar 10, 2014 | Uncategorized
Sometimes we don’t pay any attention at all to a package. We rip it open without giving it much thought. Yet on an unconscious level, there are so many cues and messages being communicated to us, that we aren’t thinking about how the package influenced our...
by Jeff Slater | Mar 5, 2014 | Uncategorized
I devour marketing books like some people consume cheesecake. Curious by nature, I know that authors can often explain things to me with a clear insight that helps me with my work. Of course you have to separate the wheat from the chaff, but that’s part of being...
by Jeff Slater | Mar 3, 2014 | Marketing Advice
I recently came upon a thread in a Linkedin group about focus groups that ask the provocative question, “Are focus groups an endangered species”. What a wonderful question. My first experience with focus groups was in the late 1980’s when I came to work for a...
by Jeff Slater | Feb 28, 2014 | Uncategorized
For my 60th birthday, my daughters Sarah and Fanny asked family and friends to send photographs and remembrances about me. They made an amazing album “Poppa George” style. I photographed each page so I could share it with you.
