by Jeff Slater | Feb 26, 2014 | Uncategorized
Have you read any of the writing and ideas by BernadetteJiwa? She writes an insightful blog called The Story of Telling. I learned about her work through an interview she did on a marketing podcast several months ago. Her thinking intrigued me and Seth Godin...
by Jeff Slater | Feb 24, 2014 | Uncategorized
Old advertisements are a powerful reminder of the role of marketing.When I look back at advertising from my childhood in the 50’s and 60’s, I recognize how much has changed. The Soda Pop Board promoting early use of soft drinks for infants, doctors...
by Jeff Slater | Feb 19, 2014 | Uncategorized
I was fortunate to find myself in Paris last week for some marketing meetings for my day job. After a full-day meeting at my hotel in the world’s most drab conference room, I had a luncheon appointment the next day across from the Lourve. This is one of the most...
by Jeff Slater | Feb 17, 2014 | Uncategorized
How Will You Distribute Your Content Marketing?For several years, the marketing community has been focused on content marketing. Whether it is blogs, videos, podcasts or other platforms, the emphasis has been on what is being produced. However, the big issue is...
by Jeff Slater | Feb 12, 2014 | Uncategorized
With the Olympics in full swing, you find brands grabbing the rings to get associated with the spirit of patriotism and the personal stories of the athletes. Finding brands who want to be associated with “feel good” events is nothing new. From gum, cereal to...
