by Jeff Slater | Mar 30, 2014 | Uncategorized
Did you see this parody of Joseph A Bank’s on Saturday Night Live? In the faux Saturday Night Live commercial last night, Mom is using suits in place of paper towels because the suits are so cheap. Whoever is CMO of Bank’s must have wet their highly...
by Jeff Slater | Mar 26, 2014 | Uncategorized
Businesses have this odd and strange habit. They want to talk about themselves. Who they are and what they do. And what is with showing the building where you work? Why do I care? No. No.No.Let me say this clearly. Ready? It is not about you.The...
by Jeff Slater | Mar 24, 2014 | Uncategorized
I’m convinced that marketing and product development has gotten way too complicated. Simple is the new – simple. Brands that can find an easy way to help you navigate a web site, buy their product or find what you are looking for will succeed.Take the...
by Jeff Slater | Mar 19, 2014 | Uncategorized
Have you ever caught yourself being marketed to in a creative way that flies under your radar? Early Sunday morning I was looking at Facebook and checking on the latest activities of friends and family. In my news stream was an image for a photo book that...
by Jeff Slater | Mar 17, 2014 | Uncategorized
I listen to marketing blogs while I walk on the weekends. It is a source of ideas, information and insights. Mark W. Schafer’s podcast called The Marketing Companion has been a frequent friend during on my strolls. Mark writes the popular blog GROW and has...
