by Jeff Slater | Apr 8, 2015 | Marketing Advice
The new religion of the email marketing world is A/B testing. It comes up all the time in blogs, books and business classes about outbound marketing. The truth is, testing isn’t new but there are skeptics who fail to see the benefit. Want to know five reasons to test...
by Jeff Slater | Apr 6, 2015 | Marketing Advice
When I advised a client to double her rates for her services, she thought I was crazy. I asked her, “what signal is your price sending?” But her marketing materials all said how she was better than her competitors. Yet, her price was the same as these...
by Jeff Slater | Apr 3, 2015 | Marketing Books, Marketing People
Rohit Bhargava is one of those individuals who is a curator, a synthesizer and a grand observer. He teaches marketing at Georgetown University and for the last several years has published his non-obvious trends by trying to understand what others who try to predict...
by Jeff Slater | Apr 1, 2015 | Marketing Advice, Personal Stories
I grew up in a small town in northern New Jersey called Springfield. In fact, my 87 year old Mom still lives in the same home I grew up in since 1952. Several years ago, I joined a Facebook group that is not that uncommon called, You Know You’re Are From...
by Jeff Slater | Mar 30, 2015 | Marketing Advice
My marketing team is in the process of hiring a new team member for a media relations specialist role. If you are interested in applying, you can find the details here: http://www.nomacorc.com/careers/ I thought I’d share my perspective on how to apply for a...
