by Jeff Slater | Jul 1, 2015 | Advertising, Marketing Advice, Personal Stories
I was wandering through Whole Foods doing a little shopping, and I went over to the seafood counter to buy some salmon. In front of me was a whole octopus in all its odd and freaky glory. I wondered who buys this stuff and what do they do with it. And then, a...
by Jeff Slater | Jun 29, 2015 | Advertising, Interesting Brands, Marketing Advice
In three different discussions this past week, the answer to a marketing question from clients and friends was Facebook advertising. One client was looking to test some new product names in front of a very specific audience. Another marketing professional wanted to...
by Jeff Slater | Jun 26, 2015 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
Whole Foods, a brand I greatly admire, feels a challenge in their markets and in the stock market. Their growth isn’t what it was, and they often have to overcome the burden of the ‘whole paycheck’ image. So they recently announced that they would offer a new type of...
by Jeff Slater | Jun 24, 2015 | Marketing Advice, Marketing People, Personal Stories
No one wants to be called a dummy. Today every brand needs to have a public spokesperson for media interviews. They need to be trained and capable of consistently answering the media’s questions. However, managing your brand’s reputation requires something different...
by Jeff Slater | Jun 22, 2015 | Interesting Brands, Marketing Advice, Personal Stories
Starting any business is difficult. There are so many things you must do. But, there are an equal amount of things you shouldn’t do. Nine things NOT TO DO if you start a food business. Don’t ask your friends and family for their opinion about the product. They...
