by Jeff Slater | Aug 5, 2015 | Interesting Brands, Marketing Advice, Marketing People
A value proposition is a simple way of understanding what your products, brand and company mean for your customer. A true value proposition enables your customer’s desires, so that they can realize their dreams. The difference is important. You want your value...
by Jeff Slater | Aug 3, 2015 | Interesting Brands, Marketing Advice
Most conventional businesses don’t often think about pricing models. They look at the competitive landscape and charge a price that is in the range of others. As long as we are competitive, we can win the day with our charm and classic good looks. Sorry Don Draper...
by Jeff Slater | Jul 31, 2015 | Marketing Advice, Marketing Start Ups
The most common question I get from readers and friends is how to start a small business. Starting is the really hard part. People expect some secret sauce that you spread across your forehead and suddenly, customers start to call. Ideas are easy to say, actions are...
by Jeff Slater | Jul 29, 2015 | Marketing Advice, Marketing People
I had an opportunity to reconnect with a brilliant marketing professional, I deeply admire. His work has been a model of inspiration for me. His inventiveness is a source of laughter and insight that is rare in this cut and paste world. Tom is an original who has...
by Jeff Slater | Jul 27, 2015 | Interesting Brands
Like the smell of a brand new car, there is something exciting about a new experience. I needed to get to the airport, and didn’t want to incur the expense of having a car parked at the airport, for a long time at a ridiculous price. So, I downloaded the Uber app and...
