by Jeff Slater | Sep 9, 2016 | Foodpreneurs, Marketing Start Ups
I am honored to be speaking today at the North Carolina Specialty Foods Association. This is an organization of small to mid-sized companies who gather to share best practices for selling high-quality specialty foods from barbecue sauce to burrata cheese. My friend...
by Jeff Slater | Sep 7, 2016 | Marketing Advice
Do you speak directly to your current community of customers and stakeholders? Several marketing audits that I have been working on for new clients demonstrated a surprising fact – so many companies are behind in collecting email addresses of customers so they can...
by Jeff Slater | Sep 5, 2016 | Marketing Advice
An inquiry came to my marketing consulting business last month that still has me scratching my head how to help this prospective client. The caller had been a subscriber to my blog and read a lot of my content over the years and was interested in understanding why he...
by Jeff Slater | Sep 2, 2016 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
I attended a local marketing club (The Triangle Marketing Club Meetup) last night and heard Brad Grantham, an associate VP from French | West | Vaughn deliver a speech on PR. FWV is the largest privately held PR firm in the southeast, and I am a former client. (see...
by Jeff Slater | Aug 31, 2016 | Marketing Advice, Personal Stories
How are you staying current with the marketing world? Don’t tell me you are too busy at work to keep learning because your boss has filled your plate with unrealistic deadlines. Marketing professionals need to own their recharging activities. You can’t rely on...
