by Jeff Slater | Jan 27, 2017 | Marketing Advice, Marketing Start Ups
Getting your car fixed has traditionally come with a big shot of testosterone. Think car mechanic, and you think of men with dirty hands talking car talk that is intimidating to many people and especially women. So the notion of a female-focused auto shop is a...
by Jeff Slater | Jan 25, 2017 | Personal Stories
January 25, 2017 Harris Teeter Inc. Attn: Customer Relations PO Box 10100 Matthews, NC 28106-0100 Dear Harris Teeter Grocery Store, I know – where the heck have I been? I’m sorry I haven’t been at your store for a few years except for the occasional visit. I...
by Jeff Slater | Jan 23, 2017 | Marketing Start Ups
An accountant who just opened his doors needed help and guidance to begin to market his services to other businesses. He has all the subject-matter qualifications required to hang up an accounting services shingle and get started. His office was stocked with desks,...
by Jeff Slater | Jan 20, 2017 | Marketing Advice
Are you planning a strategy conference for your company? Over the years, I have participated in dozens of offsite meetings and learned some helpful lessons in how to keep them productive, efficient and fun. This past week, I assisted one of my marketing clients as...
by Jeff Slater | Jan 18, 2017 | Marketing Books, Marketing People
A recent article in Harvard Business Review challenged some of my thinking about consumers’ connections with brands. Are consumers loyal to your brand or have they just formed deep habits? Habits versus loyalty – what makes a customer come back? Is customer loyalty...
