by Jeff Slater | Feb 20, 2017 | Foodpreneurs, Interesting Brands, Marketing Advice
People who consume meat can’t imagine the world without burgers. But what if you could create meat from a plant? Don’t think of a miserable soy hot dog but what if the same taste, texture, and flavor could come from something beyond animals? Beyond Meat is on a...
by Jeff Slater | Feb 17, 2017 | Marketing Advice, Personal Stories
There is a remarkably simple exercise that I share with clients to help them understand storytelling for their brand. It involves shoes. I like to bring several pairs of shoes into a conference room and to ask what is the story each of the people wearing these shoes...
by Jeff Slater | Feb 15, 2017 | Branding Issues, Marketing Advice
Writing copy for a website, brochure or other marketing communications is very difficult for most small to mid-sized business owners. They ask a marketing professional to help them but unfortunately, they want to stuff every feature into the material. Most marketing...
by Jeff Slater | Feb 13, 2017 | Interesting Brands, Marketing Advice
I received a call from a business that needed help with their marketing. This company’s product development team came up with a new product, and their brand manager is ready to launch it. They asked if I can help the company with the marketing. I politely informed...
by Jeff Slater | Feb 10, 2017 | Advertising, Marketing Advice
As I rounded the corner and saw the hand-painted wall, I knew I had stumbled upon something special. It wasn’t a billboard but a work of art that was also an advertisement. It was playful and covered the side of a building, and it captured my imagination telling a...
