by Jeff Slater | Jul 5, 2018 | Foodpreneurs
Name a restaurant chain that specializes in selling hamburgers. Now, name a restaurant chain that specializes in selling pizzas. Now name a chain that specializes in coffee. Excellent. Now name a restaurant chain that focuses on chicken salad. Can’t think of one?...
by Jeff Slater | Jul 3, 2018 | Marketing Advice, Marketing Start Ups
I spoke at a conference for small business owners who were looking for advice on where to spend marketing dollars. There were about 150 businesses together looking for some sage marketing advice. After my presentation, we had twenty minutes for the audience to ask...
by Jeff Slater | Jul 1, 2018 | Marketing Advice, Marketing People, Personal Stories
A Balance Sheet of Human Equity Fifteen years ago, I was interviewed to be the President of a well-known specialty Jewish bakery company called Manischewitz. The job was in New York, and I was living in North Carolina. By happenstance, my father’s college roommate,...
by Jeff Slater | Jun 28, 2018 | Marketing Advice, Marketing People, Marketing Start Ups
In a recent interview, Zip Recruiter’s CEO and founder Ian Siegel said that they eliminate features on their website that aren’t used by more than 50% of their users every year. Their goal is to enhance their customer’s experience. They don’t want to lose sight of...
by Jeff Slater | Jun 26, 2018 | Marketing Advice, Personal Stories
This past month, I witnessed three examples of clients or colleagues following a simple marketing tip I shared with them to help them achieve their goals. I called it Vitamin N(etwork) and has to do with reconnecting. One person was thinking about switching careers...
