by Jeff Slater | Dec 11, 2018 | Marketing Advice, Marketing Books
Strategist needs to think beyond the new product idea. They need to consider how innovation in their business model can have a disruptive impact in their industry. How could you turn your industry upside down by challenging something that is core to what everyone...
by Jeff Slater | Dec 9, 2018 | Foodpreneurs, Marketing Advice, Personal Stories
Every conference and symposium include a panel discussion to get experts to weigh in on issues that are top of mind. Last Wednesday, my daughter Fanny was asked to moderate a panel at Duke’s Fuqua School of Business on The Future of Protein at FoodCon. It is a joint...
by Jeff Slater | Dec 6, 2018 | Marketing Advice
Imagine the scene. Someone organizes a meeting with a well-planned agenda. You have the right senior leaders of the company in the room. The topic is of high importance and comes during a particularly hectic and stressful week. You want the meeting to produce a clear...
by Jeff Slater | Dec 4, 2018 | Marketing Advice, Personal Stories
I stopped using to do lists about seven million years ago. Instead, I schedule work and personal activities on my calendar. From a time, management perspective, if the task is worth doing, it is worth blocking time to get it done. Whether it is for work or personal, a...
by Jeff Slater | Dec 2, 2018 | Advertising, Branding Issues, Marketing Advice
A friend who works for a West Coast organic beverage company recently lost her senior marketing position because the organization felt she was doing too much branding and not enough marketing. When she shared her story with me, it made me wonder how often these...
