by Jeff Slater | May 26, 2025 | Foodpreneurs
Bland Is Out: Why Food Brands Are Betting Big on Bold, Global Flavors For years, food companies have relied on the safe and familiar. Vanilla. Hazelnut. “Original flavor.” These staples filled supermarket shelves and dominated menus, especially in mainstream American...
by Jeff Slater | May 18, 2025 | Interesting Brands, Marketing Advice
In the crowded consumer packaged goods landscape, one brand has quietly grown into a behemoth that rivals—and often surpasses—the industry’s most established names. It’s not backed by marketing budgets in the hundreds of millions or splashy Super Bowl...
by Jeff Slater | May 11, 2025 | Branding Issues, Marketing Advice
How Donald Miller’s StoryBrand work can help you communicate more effectively. With nonstop scrolling, algorithmic amnesia, and inboxes that look like Times Square at midnight, getting your brand message heard—let alone remembered—is a herculean task. But what...
by Jeff Slater | May 4, 2025 | Interesting Brands, Marketing Advice
The Beauty of Ugly Estates: How Ryan Reynolds and Gallo’s Collaboration Breaks All Wine Industry Rules Gallo and Ryan Reynolds have chosen a different path in an industry steeped in tradition and elegance, where labels boast prestigious vineyards and...
by Jeff Slater | Apr 27, 2025 | Foodpreneurs, Marketing Advice
Jaju Pierogi – Recipes That Taste Like Childhood When I heard an interview about a granddaughter talking about food her grandpa used to make for her and her sister, she had me at Pierogies. In the crowded world of food startups, it takes something special to...
