by Jeff Slater | Aug 27, 2019 | Marketing Advice
I heard an interesting comment from Alexandria Ocasio-Cortez about storytelling during her interview with Jon Favreau on Pod Save America. She was asked why she thinks she has captured the imagination of millions through her social media and political activities. Her...
by Jeff Slater | Aug 25, 2019 | Marketing Advice, Marketing Start Ups
Lemonade insurance has stirred things up and is disrupting an industry. Daniel Schreiber and Shai Wininger squeezed a lot of the inefficiency out of the insurance property business to make Lemonade. Lemonade is the name of their insurance company that took a radically...
by Jeff Slater | Aug 22, 2019 | Branding Issues, Interesting Brands, Marketing Advice
I had the privilege this past week of leading a non-profit team through a naming exercise workshop. The organization had a well-thought-out business plan and needed to find a name for a physical location they will open next year. So, the Executive Director asked me to...
by Jeff Slater | Aug 20, 2019 | Marketing Advice
So much of my work as a marketing consultant centers around listening to help a client grow their revenue. Most weeks, I find myself listening to stakeholders like their clients, associates, and management team. I’ll ask a question and then shut up until people stop...
by Jeff Slater | Aug 18, 2019 | Marketing Advice
Every day is an opportunity to learn by conducting a marketing test. Whether it is subject lines, images, or channels, marketers who succeed focus on learning from the marketplace. What happens, for example, if instead of sending emails to clients, you send pizza...
