by Jeff Slater | Oct 24, 2019 | Marketing Advice
A new client asked me what exactly is marketing. I told her it was everything she does with her business that adds value for customers. Anything she does that will help her keep her promise is marketing. Simply put, marketing is everything. How she answers the phone,...
by Jeff Slater | Oct 22, 2019 | Marketing Advice
Jules needed to reach an audience of medical device professionals who could benefit from a service he offered. He wanted to buy a mailing list but I convinced him that we could build one that could double his open rates instead. We did it one human at a time. So we...
by Jeff Slater | Oct 20, 2019 | Marketing Advice
Samantha is a young entrepreneur trying to find her way in the business world with her tech startup. Brilliant, passionate and new to becoming an entrepreneur. She has spent two years developing her software BUT not two minutes thinking who her ideal customers will...
by Jeff Slater | Oct 17, 2019 | Branding Issues, Marketing Advice
When your customer is the hero, it changes how you market your brand. You become an enabler of their dreams and your product or service has a supporting role, but isn’t the lead character. You know you are succeeding when a customer achieves what she wants to...
by Jeff Slater | Oct 15, 2019 | Marketing Advice
Start-ups rarely think about marketing from their genesis. That’s a mistake because no one will ever buy from you without a clear value proposition that is simple to understand. These seven marketing fundamentals can help you think about your business by focusing on...
