by Jeff Slater | Apr 16, 2020 | Marketing Advice, Personal Stories
A decade ago, I started writing this blog. It was just after my father’s passing, and I needed a place to tell a few personal and professional stories. I thought writing a blog was worth trying and would be helpful therapy. I named it MomentSlater because, for...
by Jeff Slater | Apr 14, 2020 | Marketing Advice
We will define the new normal with one word – remote. And, there will be an acceleration of remote trends that began long before Covid 19. Gasoline is being poured on change and igniting what was already beginning in the economy. The economy is NOT a light switch you...
by Jeff Slater | Apr 12, 2020 | Branding Issues, Interesting Brands, Marketing Advice
The challenge for any brand is to develop a brand personality that brings to life their brand’s promise. The place where most brands fail is that they don’t find an ownable word or phrase that they can execute along with every touchpoint with the consumer. Great...
by Jeff Slater | Apr 9, 2020 | Personal Stories
Let me take a moment of gratitude to thank the unsung heroes in our lives these days. Thank you. Thank you to the medical community who bravely treat the sick and care for the dying. I’m in awe of the healthcare worker’s selflessness. Whether it is the nurses,...
by Jeff Slater | Apr 7, 2020 | Marketing Advice
When you think about marketing a commodity like water, gasoline, or copper, you realize that any brand or service can be made special. There are many ways to differentiate the actual product from the way you sell and position it to your targeted consumer. I counted...
