by Jeff Slater | Aug 23, 2020 | Marketing Advice, Marketing Books, Marketing People
I recently listened to Aaron Ross’ book Predictable Revenue. Two smart colleagues mentioned it to me, and it piqued my interest. By the way, this was my first experience listening to a book on tape. I’m old school and usually like to hold a book in my hand....
by Jeff Slater | Aug 20, 2020 | Marketing Advice
Business professionals often confuse demand generation and lead generation. Demand generation consists of both outbound marketing (email) and inbound marketing (visitors to a website). It is a holistic approach to sales and marketing whose goal is to attract,...
by Jeff Slater | Aug 18, 2020 | Marketing Advice, Personal Stories
On a recent consulting project, I ran into so many acronyms that I found myself continually Googling to understand what everyone was talking about. Of course, an abbreviation is a shorthand or common language, so instead of spending three seconds saying quarterly...
by Jeff Slater | Aug 16, 2020 | Branding Issues, Foodpreneurs, Marketing People
Updating your packaging can attract new customers, improve the visibility on the shelf or web page, and increase sales. Redesign can add to the bottom line for your company. Even if your product has a robust design, a refreshed design can attract new customers while...
by Jeff Slater | Aug 13, 2020 | Branding Issues, Marketing Advice
Influencer marketing is expected to become a $5-10 billion industry in the next five years as more businesses use it as a strategy to improve their bottom lines. Despite its accessibility, many entrepreneurs are still hesitant to employ influencer marketing. The good...
