by Jeff Slater | Dec 14, 2025 | Marketing Advice
Many recently laid-off employees are starting to think about consulting. Several subscribers to my blog have reached out to me for advice. With a challenging job market, trading in the W2 for the W9 may be in the cards. I wanted to share some of my experiences and...
by Jeff Slater | Dec 10, 2025 | Marketing Advice
Hey Friends, Many of you have been reading my weekly posts since 2009, and I have always appreciated this community for the thoughtful conversations, connections, and comments. This month, I’ll post my 1,800th blog post about branding, marketing, and...
by Jeff Slater | Dec 7, 2025 | Interesting Brands, Marketing Advice
Marketers talk endlessly about products, price, and promotion. Place rarely earns the same attention. It is often treated as a logistical detail rather than a strategic driver of brand growth. Yet a subtle shift in where a product is sold can reshape an entire...
by Jeff Slater | Nov 30, 2025 | Foodpreneurs, Marketing Advice
How CPG Retail Food Brands Unlock Million-Dollar Foodservice Revenue Streams Making money in the retail food landscape has become wildly challenging for consumer-packaged goods brands and startup entrepreneurs. Rising slotting fees, intense promotional pressure, and...
by Jeff Slater | Nov 23, 2025 | Branding Issues, Marketing Advice
Brand Consistency Builds Mental Real Estate In an era obsessed with rebrands, refreshes, and “modernization,” some of the world’s most valuable brands have quietly maintained the same visual identity for over a century. While agencies pitch the...
