by Jeff Slater | Jun 22, 2025 | Foodpreneurs, Marketing Advice
Ten Entrepreneurial Food Brands Making Big Moves in Grocery Stores Right Now Starting a food brand is exciting but also a high-risk endeavor. One of the biggest challenges lies in the capital-intensive nature of food production and distribution. Unlike digital...
by Jeff Slater | Jun 15, 2025 | Foodpreneurs, Marketing Advice
How Chomps Took a Bite Out of the Slim Jim’s Market by Taking the Opposite Approach. When I was VP of Marketing at GoodMark Foods in the 90s, we were the company that owned Slim Jim. I thought we owned portable protein space—shelf-stable meat snacks with an...
by Jeff Slater | Jun 8, 2025 | Foodpreneurs, Marketing Advice
Launching a food brand is ridiculously difficult. In the beginning, you have all the jobs and all the things to do. And for newbies, it is a frightening array of acronyms and challenges. Energy radiates from startup food founders—the kind that comes from passion,...
by Jeff Slater | Jun 1, 2025 | Foodpreneurs, Marketing Advice
Churning for Change: How Ashley Vedder’s Dairy-Free Ice Cream Makes a Difference Vedder’s Ice Cream stands out—not just for its indulgent, vegan-friendly flavors but for the heartfelt mission behind the brand. Founded by Ashley Vedder, the company marries...
by Jeff Slater | May 26, 2025 | Foodpreneurs
Bland Is Out: Why Food Brands Are Betting Big on Bold, Global Flavors For years, food companies have relied on the safe and familiar. Vanilla. Hazelnut. “Original flavor.” These staples filled supermarket shelves and dominated menus, especially in mainstream American...
