by Jeff Slater | Apr 5, 2026 | Interesting Brands, Marketing Advice
What’s in your consideration set for energy bars? Every week, I walk the energy/granola/power bar aisle at Whole Foods in Raleigh and make the same set of decisions. The aisle is long. The options are endless. There are 213 choices. And yet, I always come out with...
by Jeff Slater | Dec 22, 2024 | Foodpreneurs, Marketing Advice
Mid-Day Squares has carved out a unique niche that defies traditional categorization in the crowded world of nutrition bars and snack foods. This isn’t just another health bar—it’s a testament to the entrepreneurial vision, brand strategy, and the power of...
