by Jeff Slater | Aug 6, 2019 | Branding Issues, Foodpreneurs, Marketing Advice
Wines sales have been flat over the last decade with little growth. Millennials have so many choices in craft beer, mixed drinks, and even cannabis that has cut into wine’s share of alcohol consumption. Suddenly, in flies Cooper Hawk, who is turning the tasting room...
by Jeff Slater | Aug 1, 2019 | Marketing Advice, Personal Stories
Often, I’ll hear people tell me that email marketing is a waste of money. No one reads emails, is the response I often hear from clients. “I get 500 emails a day and never read them”, is a common refrain. Over the last five years, email marketing for B2B has proven to...
by Jeff Slater | Jul 23, 2019 | Marketing Advice, Marketing People, Personal Stories
Do you think like a marketer at work? If you are an employee, you might benefit from this mindset. A marketing mindset means you are always aware that you should be planting for the next harvest, while you are picking the fruit from last season. A marketer would be...
by Jeff Slater | Jul 18, 2019 | Marketing Advice
Listen carefully during the next meeting you sit through at your company. Are you working in a Yes BUT or a Yes AND culture? When someone suggests an idea, if you hear them say, yes BUT – it means that they aren’t genuinely listening and believe that it is better to...
by Jeff Slater | Jul 11, 2019 | Marketing Advice
I know what I believe. I trust my instincts. And, I can quickly survey a dozen people for feedback on an idea. But when I have a big question that needs answering, it helps to know 500 people. Recently, I needed to bounce an idea on a crowd of about 500 people who...
