by Jeff Slater | Jul 9, 2019 | Marketing Advice
I was preparing for a new pitch to a potential client and decided that I would tell them how they can fail at marketing their product or service. By doing the opposite of what they’d expect, I hope to grab their attention and teach them a valuable lesson. How to fail...
by Jeff Slater | Jul 7, 2019 | Branding Issues, Marketing Advice
If your marketing uses the language of people in your industry, you may not be communicating benefits but features. Marketing echo chambers tend to exist where every product and service is similar to the competition, and the messages are like inside industry jokes....
by Jeff Slater | Jul 2, 2019 | Marketing Advice
If you are beginning a new project or business, why not start with the end in mind? Imagine it is several years into the future, and your project or business has succeeded. You are sitting with your feet up on your desk and daydreaming about all you accomplished. What...
by Jeff Slater | Jun 30, 2019 | Marketing Advice, Marketing Start Ups
Simon’s business was founded four years ago to focus on an industry he knew well having worked in it for more than a decade. As an IT professional, he thought he understood their challenges through his experiences and the work he did every day. His business exposure...
by Jeff Slater | Jun 23, 2019 | Foodpreneurs, Marketing Advice
There is a beautiful marketing lesson to learn from a local sandwich shop that has lasted more than thirty years in Raleigh, North Carolina and is closing at the end of 2019. My regular order is almost like my mantra that a transcendental meditation guru once...
