by Jeff Slater | Aug 20, 2019 | Marketing Advice
So much of my work as a marketing consultant centers around listening to help a client grow their revenue. Most weeks, I find myself listening to stakeholders like their clients, associates, and management team. I’ll ask a question and then shut up until people stop...
by Jeff Slater | Aug 18, 2019 | Marketing Advice
Every day is an opportunity to learn by conducting a marketing test. Whether it is subject lines, images, or channels, marketers who succeed focus on learning from the marketplace. What happens, for example, if instead of sending emails to clients, you send pizza...
by Jeff Slater | Aug 15, 2019 | Branding Issues
If you are building a brand from scratch or rebranding, how do you choose a color that will dominate your communications from logo, website, and beyond? Start with the competitive landscape. If your three major competitors use red, blue, and grey, you want to pick...
by Jeff Slater | Aug 11, 2019 | Personal Stories
Note: August 12, 2019, is the tenth anniversary of my dad’s passing so I am publishing a letter to him to catch him up on our family. Jack Slater wasn’t in marketing, but he was in the business of teaching me how to be a loving, kind and compassionate...
by Jeff Slater | Aug 8, 2019 | Foodpreneurs, Marketing Start Ups
Frequently businesses are started by two people who complement each other’s skills. As a result, they may be friends or business associates but finding someone to work with allows the burden of starting a company to be shared. When my wife and I started working...
