by Jeff Slater | Sep 29, 2019 | Marketing Advice, Marketing People
How do you signal within your organization that you have a new customer, and everyone should be especially alerted? Jon Taffer suggests using a red napkin. You may know Jon Taffer from his TV shows Bar Rescue. I know Jonny Taffer as my bunkmate at Camp Winadu when I...
by Jeff Slater | Sep 26, 2019 | Marketing Advice
Team members always want to know, where do things stand on a range of projects. Technology is helpful to share the status of projects, but often, the root cause of dysfunctional teams is a lack of project management skills and leadership. Project management is like a...
by Jeff Slater | Sep 19, 2019 | Foodpreneurs, Marketing Advice, Marketing Books
A few years ago, Harvard professor Clay Christensen wrote a great book called Competing Against Luck. He tells a thought-provoking story about McDonalds and milkshakes to demonstrate the point that consumers hire a milkshake to do a job. Jobs To Be Done McDonald’s...
by Jeff Slater | Sep 17, 2019 | Marketing Advice, Personal Stories
I’m so grateful for all the people who read my blog each week and connect with me on a range of marketing challenges. It is such a privilege when I get to share my thoughts and ideas and receive questions, suggestions, and even criticism. I want to offer anyone who...
by Jeff Slater | Sep 12, 2019 | Marketing Advice
Assemble six men in a room and give them a problem to solve. Now gather six women in a room and give them the same question to address. Then, mix the room with three women and three men and see what happens. Now mix in gender, age, race, ethnicity, experience, and...
