by Jeff Slater | Jul 30, 2020 | Marketing Advice
Businesses need to grow. Like anything that stands still, it loses energy if it isn’t moving forward. Owners, general managers and sales managers have to find ways to connect to new prospects, in new geographies or at different parts along the value chain. You...
by Jeff Slater | Jul 28, 2020 | Branding Issues, Interesting Brands
It takes years to build an image and equity in a brand. Yet, there is a short cut involving borrowing brand equity. Raleigh Roof Rescue leverages Thom Brown’s 20 years as a firefighter to bring the image of the firefighter to the roofing business. Firefighters are...
by Jeff Slater | Jul 23, 2020 | Marketing Advice, Marketing People
Is your instinct to feel threatened or to assume the best intentions? Last week I read an email from a client. I thought he was angry. What happened? The other day after I listened to the voice message a few days ago from a copywriter who was working with me, she...
by Jeff Slater | Jul 21, 2020 | Marketing Advice
Marketing You – Job Search in 2020 Finding a job is tough enough before you sprinkle in Covid. These are some thoughts and observations that may be helpful as you find that next extraordinary opportunity. Resumes are stories you tell about yourself. Where you have...
by Jeff Slater | Jul 19, 2020 | Branding Issues, Marketing Advice
ICP is an ideal customer (or client) profile. Is your company crystal clear about how your category is organized and who you want to target with your messaging? By creating an ICP, you are building a clear picture of who is and isn’t the best type of customer...
