by Jeff Slater | Aug 16, 2020 | Branding Issues, Foodpreneurs, Marketing People
Updating your packaging can attract new customers, improve the visibility on the shelf or web page, and increase sales. Redesign can add to the bottom line for your company. Even if your product has a robust design, a refreshed design can attract new customers while...
by Jeff Slater | Aug 13, 2020 | Branding Issues, Marketing Advice
Influencer marketing is expected to become a $5-10 billion industry in the next five years as more businesses use it as a strategy to improve their bottom lines. Despite its accessibility, many entrepreneurs are still hesitant to employ influencer marketing. The good...
by Jeff Slater | Aug 11, 2020 | Marketing Advice, Marketing People, Personal Stories
Stop Calling Me A Human Resource My head exploded last Thursday. A new prospect reached out to me for some help with a marketing project. Robert spent an hour talking about his human resources as if they were assets he picked up through Amazon. By the end of...
by Jeff Slater | Aug 9, 2020 | Marketing Advice
The average US adult spends six hours per day watching video content. In online marketing, video content is a powerful tool to help you attract, engage, and convert your target audience. But the real power of any content lies in your ability to repurpose it. And that...
by Jeff Slater | Aug 2, 2020 | Marketing Advice, Marketing People
Over the last week, my interest has been piqued twice about the topic of resume versus eulogy virtues. Resume virtues are the successes you bold in your resume, while eulogy virtues are what someone will say when you are gone. David Brooks, the NY Times opinion...
