Most of the leads generated for my consulting business come from raising awareness through my blog and networking. If you are keeping score, this is my 1,254 blog, and I started writing on September 9, 2010. Since starting my consulting business four years ago this...
How would someone outside of your industry market their products? How might Disney, Starbucks, or Mcdonalds enter your category with their type of unique approach to marketing? What does it mean to think like a disruptive marketing professional? For example, how would...
7 Practical Strategies for Marketing Professionals Six months ago, I received an invitation to speak at a conference in Florida. Like many things today, it became a virtual event because of Covid. My presentation focused on helping other marketing professionals become...
Have you ever noticed that in a sales team, a small percentage of the group will account for more than half of the revenue? Do you know about Price’s Law? Price’s Law says that 50% of work at a company is done by a small number of people. Specifically, it...
I love to write about companies that solve one of my challenges. And, when they delight me, it makes me even happier. This post is the story of Vanessa and Nate Quigley who started their business called Chatbooks in 2014. Their mission is to strengthen families. But...
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