by Jeff Slater | Nov 17, 2020 | Marketing Advice
Pay a prospect? This may be a truly dumb marketing idea. But it is both simple and direct so maybe there is a kernel of wisdom here to consider. But what do you think would happen if you paid a prospect for fifteen minutes of their time and attention? I’m...
by Jeff Slater | Oct 22, 2020 | Branding Issues, Marketing Advice
A little while ago, I read Bernadette Jiwa’s blog post about putting together an ‘about me’ section of a website. She is a savvy marketer who studied and worked with Seth Godin. Her site – The Story of Telling is a must read for marketing...
by Jeff Slater | Sep 24, 2020 | Marketing Advice, Marketing Books
My brother Mitch recently interviewed Guy Raz on his podcast, Financially Speaking. Lucky Mitch. Mitch is a Senior Vice President at UBS and has always loved radio, broadcasting, and performance. Over the years, Mitch got to work with Larry King, Howard Stern, and...
by Jeff Slater | Sep 15, 2020 | Foodpreneurs, Interesting Brands, Marketing Advice, Personal Stories
Over the last month, three emails came to me about Rachel’s Brownies from enduring fans who were wildly ecstatic about our brand. Rachel’s Brownies was a business my wife started, and we built together from 1975-1989. These enduring fans find us either directly...
by Jeff Slater | Sep 10, 2020 | Marketing Advice
“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations...
